Ad Creative Volume Calculator

Enter your brands numbers. Find out exactly how many new creatives to source and test every month to hit your goals.

Net New Creatives to Test Per Month

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Fill in your numbers below to see your result.

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Contribution Margin

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Break-Even CPA

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Target CPA

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Required Monthly Spend

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Orders Needed

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Required Active Winners

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Hit Rate

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Creatives Gap

Your Numbers

Currency

Monthly Revenue Goal iThe monthly revenue you want from paid ads specifically, not your whole store. It's a target, not what you do today.

€

From paid ads only

Average Order Value (AOV) iYour average order value. Pull it from Shopify or your ad platform. Blended store AOV or your hero product's is fine.

€

All-In Variable Cost per Order iEverything it costs to fulfil one order except ad spend: product cost, shipping, fulfilment, payment fees. Don't know it? Use the unit economics section below.

€

COGS + shipping + payment fees combined

Target Net Profit Margin: 20% iThe profit you want to keep per order as a percentage of revenue. 20% means keeping 20 on a 100 order and spending the rest to acquire the customer. Go below 0% to deliberately acquire customers at a loss.

-50%80%

Profit (or loss) you want to take per order, as a % of revenue. Go below 0% to acquire customers at a loss.

Creatives Tested Last Period iHow many genuinely new creatives you launched in a recent window, say the last 30 to 90 days. Count concepts, not minor variations. Use the same window as Winners.

Winners in That Period iHow many of those creatives beat your target CPA at meaningful spend. Use the same window as Creatives Tested.

Current Active Winners Running Now iWinning creatives live and carrying spend right now, across the whole account, no matter when they launched.

🚨 Want a FREE Profit Gap Audit? 🚨

We'll pull apart your full acquisition engine and show you exactly where the biggest growth levers are hiding.

🎯 Ad Account Audit

Account structure, targeting, budget allocation, and testing cadence reviewed against what's working in your category.

🎨 Creative Strategy Audit

A breakdown of your current angles, hooks, and creative mix, with the gaps and opportunities we'd attack first.

📊 Profit & Unit Economics

Contribution margin, blended CAC, net new creative requirement and a profitability projection showing what's possible at scale.

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adpunch.co

Lower your CAC with data-backed creative and profitability analysis + media buying